Studio Marketing Ideas
All of us that have been experiencing whirlwind changes in the photographic industry realize that something changes every minute of every day. As the saying goes, “change is our constant”. It takes a certain mind set to stay pumped up by that change, versus being flustered or frustrated.
One of the biggest changes is in professional marketing strategy. No longer is it enough to depend on word of mouth, or to display just one type of studio sample line. The competition is fierce, so your strategy needs to be sharp, well planned and refreshed often. Here are a few thought starters for reviewing your goals and marketing plan.