1. You have to show it to sell it
Don’t just tell your clients about your card offerings, or show them cards with someone else’s images. Take a few minutes to create a card just for them, using their images and the templates in Lenzart ROES. It’s super easy! Add their images to the image nodes and type in the appropriate wording in the text nodes to create their card. Then click on the Render button in Review Order. This will create a jpeg ﬁle that you can share with them in a personal email or during their viewing session. Once they see this, chances are it will be hard for them to refuse!
2. Keep it simple
There’s no need to show your clients every card you have to offer. Quite often, when clients don’t know what to choose, they don’t buy at all! To keep them from being over-whelmed, limit the options to just a few sizes, designs and card stocks. They’ll value your professional “artistic” opinion.
3. The add-on sale
Encourage a minimum purchase by offering holiday cards to every client only as an add-on sale. Also, earn additional cash by reaching out to clients you photographed earlier in the year. They probably weren’t thinking about holiday cards at that time, but most certainly are now.
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