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Museum Prints: Think Like An Interior Designer

Turn on HGTV and it will be obvious that the right design can lead to some incredible spaces. On Fixer ...

Business Tips For Photographers

Photography is a popular profession and hobby right now. If you have creative photography skills and want to own your own ...

Adding Value To Your Client Experience

Everyone and their dog wants to be a photographer these days. It's the truth. If you want to stand out ...

Networking In The Photography Business

Networking is a low-cost way to market your photography business that can pay off exponentially. If you are trying to ...

The Psychology of Selling

In some professional studios, the photographer is also one of the primary salespeople. In other studios, those roles are very ...

Omni-Channel Marketing: Creating A Seamless Campaign

Print vs digital is a hot topic of conversation in the marketing world. However, what about refocusing your marketing efforts ...

Increase Your Presence With Multi-Touch Campaigns

Sending out one quick advertisement is rarely successful. In a highly competitive market, it is important to stand out if you ...

The Perfect Lab for 2018

As the new year approaches, you may be looking at your marketing plan and wondering how you can fill in ...

Save Time With Retouching

With the upcoming holidays, make sure you are spending your time wisely. If you find yourself becoming stressed over a lack ...

The Gift of Moments: Boosting Holiday Sales

It's never too early to start promoting your holiday sales! With Lenzart, you have an unlimited number of products you ...

Autumn Photoshoot Tips

Fall is the perfect time for photographs. If you live in an area where the leaves provide amazing colors, it ...

Increase Your Senior Sales

It wasn't long ago that you could gather some awesome images, pair them with a great special, give out your ...

What’s Inbound? What’s Outbound?

The use of the internet has changed the dynamics of the business world. For decades marketers and "ad-men: have used ...

“Online” Isn’t Good Enough

A proper online presence is key to helping your image look tied together and very credible. Let's review 5 key website ...

Strategy & Tactics

Identify your primary goal, then build your strategy and tactics surrounding that goal. Your strategy will relate specifically to a goal, the tactics will ...

Goals Before Strategy

It's simple to state that you want to "build business and increase revenue," but with just a bit more analysis ...

Finding your Ideal Client

Describe your ideal client - not necessarily your top clients now  (although that in itself will be interesting). Are your ...

Hit a Home Run This Spring!

Spring is coming! Now is the time for sports teams to book their spring picture days! By printing with Lenzart, ...

Printed Marketing Materials for the New Year

As the New Year starts, make sure you are keeping your business and marketing objectives in mind for the new ...

Boost Sales This Holiday Season

There is no time of year, quite like the Holidays, for reaching out to people, staying in touch and keeping them ...