Blog

Boost Holiday Card Sales

Falling leaves. Cozy sweaters. Hot apple cider. Bonfires. There are a dozen reasons to love Fall and as Halloween approaches ...
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Step Up Your Sales Game With Email Marketing

Selling Will Never Go Out Of Style The world of marketing is an ever-evolving entity. If you have not been following ...
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Fall Into Autumn With Improved Sales

Change your outlook on selling. There's still a month to go before we official enter the fall season but why ...
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Museum Prints: Think Like An Interior Designer

Turn on HGTV and it will be obvious that the right design can lead to some incredible spaces. On Fixer ...
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Business Tips For Photographers

Photography is a popular profession and hobby right now. If you have creative photography skills and want to own your own ...
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Adding Value To Your Client Experience

Everyone and their dog wants to be a photographer these days. It's the truth. If you want to stand out ...
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Networking In The Photography Business

Networking is a low-cost way to market your photography business that can pay off exponentially. If you are trying to ...
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The Psychology of Selling

In some professional studios, the photographer is also one of the primary salespeople. In other studios, those roles are very ...
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Omni-Channel Marketing: Creating A Seamless Campaign

Print vs digital is a hot topic of conversation in the marketing world. However, what about refocusing your marketing efforts ...
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Increase Your Presence With Multi-Touch Campaigns

Sending out one quick advertisement is rarely successful. In a highly competitive market, it is important to stand out if you ...
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The Perfect Lab for 2018

As the new year approaches, you may be looking at your marketing plan and wondering how you can fill in ...
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Save Time With Retouching

With the upcoming holidays, make sure you are spending your time wisely. If you find yourself becoming stressed over a lack ...
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The Gift of Moments: Boosting Holiday Sales

It's never too early to start promoting your holiday sales! With Lenzart, you have an unlimited number of products you ...
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Autumn Photoshoot Tips

Fall is the perfect time for photographs. If you live in an area where the leaves provide amazing colors, it ...
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Increase Your Senior Sales

It wasn't long ago that you could gather some awesome images, pair them with a great special, give out your ...
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What’s Inbound? What’s Outbound?

The use of the internet has changed the dynamics of the business world. For decades marketers and "ad-men: have used ...
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“Online” Isn’t Good Enough

A proper online presence is key to helping your image look tied together and very credible. Let's review 5 key website ...
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Strategy & Tactics

Identify your primary goal, then build your strategy and tactics surrounding that goal. Your strategy will relate specifically to a goal, the tactics will ...
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Goals Before Strategy

It's simple to state that you want to "build business and increase revenue," but with just a bit more analysis ...
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Finding your Ideal Client

Describe your ideal client - not necessarily your top clients now  (although that in itself will be interesting). Are your ...
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