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May 12, 2008 |
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 You are here: Home Page » News Lenzart News We'll be using this section to keep you updated about lab specifics and workflow tips. The section will usually include upcoming lab schedule details, technical advice, workflow recommendations and promotional imformation. Topics that are most frequently requested (ie. how to properly send digital files, proper exposure, etc.) will remain in this section as a continued reference. Other items will be timed announcements and/or promotions and will be updated accordingly.
Current Lab Schedule
Marketing Tips Tip 1: When planning a marketing launch, set your goals and be specific. Do you want to increase your studio traffic by 20%, or photograph 200 seniors this year, or increase your average sale to a specific level? Each project will have very different steps to it, so begin with a strong, well defined foundation. Tip 2: Be consistent in your style and your approach to clients. Your images speak for themselves, but be sure your ads, newsletters and direct mail all "look" like you too! Something as simple as poor color choices or too many fonts can make a piece look confusing instead of inspiring. Create your marketing look by finding things you respond to and start a reference file. Once you have this year's look, keep it consistent.
How do I differentiate my studio? What products can you offer to help me do that? Differentiation is a huge topic, so for step one, let's concentrate on the idea of BUNDLING SERVICES. Create options for your client that are fun, professional, creative, and mostly - products that give them solutions and send them home happy! To help with the art of bundling, we've listed three categories of work here, then a bunch of ideas for each on how to help your clients decide on you as the reliable source of the products you've introduced. Your job then, is to help them buy.
My Prints Don't Look Like My Screen!? If you're one of the thousands of photographers using your monitor in daily workflow you've probably experienced that frustration when you say ... "My prints don't look like my screen!?". Let's start out by reinforcing this basic rule, because the simplicity of it is often very comforting to many. Your prints will never match your screen exactly. They are, and will always be, two different animals. Technically speaking, the comparison of a monitor and a photographic print in digital days is very much like the comparison of a chrome and a print in film days. A slide (or chrome) can hold about an 8 stop range and photographic paper approximately 5.5 stops. The print simply has "compromised" areas compared to the slide. Todays comparison often includes a viewing monitor versus photographic paper, where a similar issue exists. Here are a few reminders on proper use:
Simple Steps To Great Digital Prints We’ve been asked to provide a simple step by step review of the best way to send digital files for testing and get to the "great results" point quickly and easily. For those of you using LEO, you already know how quickly we can print a few tests that you’ve uploaded, evaluate those tests, call you, recommend alternatives, receive and print your next tests till the "match" is complete. In a couple of hours, we’ve had studios adjust their cameras, their working space or their file conversion techniques to match our output devices. Let’s review here the few basic rules and procedures. Believe us, solving a few common mismatches will make a huge difference in the quality and ease of your work.
Until you feel much more comfortable with the idiosyncrasies of a screen to print match, just concentrate on achieving great exposures and good composition. Color correcting, contrast control, etc., is much more time consuming for the studio, and minor color corrections by the lab are included in your print price. The lab’s output devices need to be matched by the studio since it is impossible for a single photographic printer to match to hundreds of different studios.
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